Resource Library

“Next Level accepted and completed a difficult project with severe time constraints for our financial services firm. They did an exceptional job with a high amount of creativity and professionalism.”

John Kozuch
Managing Director at Dugan & Lopatka Financial Services

Resources

Website Design and Development Resources

The Most Common Website Design Mistakes

If you are going to build your first website or have your current website enhanced or changed, take a look at these common mistakes and try to avoid them. Read more...

My Website Isn’t Very Good

It seems that almost every business today has a web site but most web sites don’t work very well. Many are actually detriments to the companies they represent. First and foremost the web site should revolve around your prospective customers. Read more...

The “Don'ts” of Website Design

If you are going to build your first website or have your current website enhanced or changed, take a look at these common mistakes and try to avoid them. Read more...


Marketing Resources

12 Powerful Ideas for Improving Your Sales Brochures

Look at your existing sales brochures and see if one or more of these ideas could improve its effectiveness. Read more...

What Do My Customers Really Want?

One of the biggest, if not The Biggest, mistakes a company makes is to assume that you know what your customers need.  While experience and frequent contact with customers will give you a good sense of the markets and your customers, they are not infallible. Read more...

More Frequency = More Money

How do you get existing customers to buy more often? At Next Level we refer to these strategies as Frequency Strategies. The more frequent a customer buys from you (all other things being equal), the more money you make. Simple. This strategy may seem difficult on the surface but really isn’t. Read more...

We Need Better Marketing Materials

First impressions come around only once. When you meet a potential new customer, what impression does your marketing materials (brochures, business cards, letterhead, flyers etc.) give to a potential customer? Do they scream, small business with limited resources? Are they out of date and suggest that your company doesn’t keep up with a changing world? Read more...

No One Knows Who We Are!

They can’t buy from you if they don’t know who you are. No we are not saying that advertising is the answer to all of your growth problems. What we are saying is that your prospective customer must know who you are and have a positive impression of you and/or your products/services. We call this Awareness Positioning. Read more...

The 25 Most Common Brochure Mistakes

Look at your existing brochures and see if you have made one or more of these common mistakes. Try to avoid them in your next brochure. Read more...


Social Networking Resources

How Do I Take Advantage of Social Networking?

It seems that almost every where you turn, you hear something about these modern Internet-based social networking websites. Names like Twitter, Facebook, Plaxo, LinkedIn and others buzz around the media. So why does your business need to get on board with this new way of communicating? Read more...

Why Facebook? Because It Isn’t Just for Kids Anymore!

Facebook boasts an astonishing 250 million users, 50 million of whom just joined in the past three months. If Facebook was a country, it would be the fourth most populous country on the planet. Facebooks is not just for teenagers and college students. It has hit mainstream. Read more...


Advertising Resources

Checklist for Advertising

Ready to launch your ad campaign? Before you do, consult this checklist to make sure that both your ad and your message are right on target. Read more...

My Advertising Isn’t Working Very Well

The purpose of advertising is to sell or help sell your company’s product/service. It can also be used to build a company or product/service image, and build name or brand awareness, but these are not the primary purpose of advertising. Read more...

Nine Steps to Create Effective Print Advertising

The first step is to make sure you are advertising where you can get the most exposure to as many prospective customers for your money. You need to evaluate each media format and each media source. Read more...

Common Advertising Mistakes

Look at your advertising and see if you have made one or more of these common mistakes. Try to avoid them in the future. Read more...


 

Revenue Enhancement Resources

How Do I Grow My Business?

This is a question that seems increasingly difficult in today's competitive marketplace. It may seem hard to accomplish but really isn't. You just need to take your marketing and business development activities to the next level. Read more...

Market Penetration Strategies

For many businesses, especially smaller ones, the primary challenge for growth is getting their product/service in front of more customers. Creating more opportunities for customers to purchase your product/service is what we refer to as Penetration Strategies. Read more...

Improving Your Existing Sales Efforts

At Next Level, we refer to strategies to improve sales of existing products/services to new customers as Market Share Strategies. While this is the primary focus of most businesses, it is the wrong one. Read more...


Customer Relationship Resources

I’m Losing Customers. What Can I Do?

There are a lot of reasons why you may be losing customers.Your job is to determine why. What factors are causing your customers to leave? It may be that more than one factor is causing the problem. To find the answers you will need to dig into the potential problem areas. Read more...

We Want To Provide World-Class Customer Service

Whether we admit it or not, all firms are compared to companies like the Ritz Carlton, Walt Disney and Federal Express. These organizations and others continually set and raise the performance bar for customer service. Do you “wow” your customers every time they deal with you? Read more...

Customer Touch – Lifetime Value Cycle

In Customer Touch Strategies, the key to realizing the complete lifetime value of a customer is to enhance the experiences between your company and the customer through a four stage customer development process that reflects the customer’s commitment to your mutual relationship. Read more...

Getting Customers to Spend More

How do you increase the value of each transaction? In other words, how do you get the customer to spend a little more each time they buy from you? Read more...

Innovation By Listening To Customers

By listening to your existing customers, you may learn of unsatisfied needs, wants, desires or fears for products or services outside of your current product/service offering. Product/Service Share Strategies require that you continually innovate and deliver new products/services to meet a wider and wider range of customer needs. Read more...

My Customers Are Leaving: What Can I Do Immediately to Turn Things Around?

There are a lot of reasons why you may be losing customers. Your job is to determine why. What factors are causing your customers to leave? It may be that more than one factor is causing the problem. To find the answers you will need to dig into the potential problem areas. Read more...

Customer Retention: The First Step to Growth

Ask yourself, how can you increase sales if many of your existing customers choose not to buy from you again? How can you be better at keeping existing customers? How do you retain 100% of the customers you want? Read more...

How To WOW Your Customers

Do you “wow” your customers every time they deal with you? Customer retention is vital to the growth of any business and customer retention is based upon positive experiences with your company. So how do you manufacture these positive experiences with your customers and use them to grow even beyond what retention brings? Read more...

Barriers to Customer Touch Excellence

In Customer Touch Strategies, the key to success is to remove the barrier that stop your company from becoming truly customer-centric. In the book, Keeping Your Customers for Life, authors Joan Cannie and Donald Caplin outline 12 barriers you will encounter when trying to provide higher levels of service to your customers. Read more...

A Funny Story of Poor Customer Service and Poor Internal Communications

When communications break down and your staff focuses more on company procedures, poor customer service can result. The following letters are taken from an actual incident between a London hotel and one of its guests. Read more...

Leverage Strategies – Getting Others To Help

How can you get others to help you meet new customers and sell your products and services? Are there other businesses that have the same or similar profiles of customers? Can you double your efforts to reach more customers by working together? The concept is called Leverage. Read more...

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